Netflix Will Soon Launch Cheaper Mobile Only Plans In India
Netflix said on Wednesday that it would roll out a cheaper priced mobile only plans in India. tapping into a price-sensitive market where data consumption on smartphones is increasing.
The Netflix said that it was testing a 250rs (3.60$US) monthly subscription for mobile devices in India.
Data plans are among the cheapest in the world.
Netflix’s cheaper plans is aimed at battling cheaper offerings from rivals such as Amazon’s Prime Video and Hotstar, a video streaming platform owned by Walt Disney’s India unit. Netflix said in a letter to its shareholders. This plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix, to further expand our business in a market. As the second season of sacred games is set to release on 15th August this year, so netflix plans to catch more new audience for this series and others too.
We’ve been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on.
Growth in that country is a marathon, so we’re in it for the long haul,” Netflix Chief Content Officer Ted Sarandos said”.
Netflix currently plans:
- Basic, 400rs. Netflix’s basic plan does provide only SD quality and its programs can only be watched on one screen.
- Standard, 600rs. The Netflix standard offers HD videos and allows for two simultaneous viewings.
- Premium, 800rs. The top tier offering includes the ability to watch four screens at the same time. It’s also the only item on the Netflix that offers a 4K viewing option.