Amazon Hindi Automated Messages: Amazon Messaging Assistant now speaks Hindi

Amazon Hindi Automated Messages: Amazon India on August 14 announced the launch of its Automated Messaging Assistant in Hindi for its customers.

The company says that the Automated Messaging Assistant, which essentially works as a chat bot, is powered by its customer service-tuned artificial intelligence platform and uses machine learning and natural language processing capabilities to communicate with Hindi-speaking customers in the country. The launch is projected to break the language barrier for a large number of Indian customers.

Millions of customers who prefer Hindi can now get their queries resolved in the language of their preference, without even connecting with an associate, it said in a statement.

Amazon Hindi Automated Messages: HIGHLIGHTS

  • Amazon is using its AI platform behind the Messaging Assistant
  • It works as a chat bot for Hindi-speaking customers
  • The development is aimed to resolve queries of millions of customers.

“The conversation happens right inside the messaging window where the customer can naturally interact just as they would with a human and the bot seamlessly transitions to a human assistant within the same window, whenever necessary,” Amazon said in the statement.

Initially, Amazon highlights that the Automated Assistant in Hindi is available on its Android app. The feature is designed to resolve queries of millions of customers shopping on the Amazon app with Hindi as their preferred language.

With this launch, Amazon India aims to break the language barrier and provide a hassle-free support service to customers”, it said.

The conversation happens right inside the messaging window where the customer can naturally interact just as they would with a human and the bot seamlessly transitions to a human assistant within the same window, whenever necessary, the company said.

Director, Customer Service, Amazon India, Akshay Prabhu, said, “The new chat assistant in Hindi underlines our commitment to serve the next 100 million Indians to discover and shop with Amazon”.

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